Cookie Policy

Analytics Cookies (Google Analytics)

We use Google Analytics 4 to understand visitor behaviour. The main cookies set are _ga and _ga_* (used to distinguish users/sessions, retained for up to 2 years). These are only activated once you click "Accept" on the banner shown at the bottom of the page; choosing "Reject", or not choosing at all, means no analytics data is collected.

Advertising and Measurement Cookies (LinkedIn Insight Tag)

We use the LinkedIn Insight Tag to measure the performance of LinkedIn ad campaigns and to show follow-up ads on LinkedIn to people who have visited this site. LinkedIn sets its own cookies for this; the main ones are li_sugr (90 days), UserMatchHistory (30 days), AnalyticsSyncHistory (30 days), bcookie (1 year) and lidc (24 hours). These run on every visit, independently of the analytics choice on the banner. You can block them through your browser settings, and you can turn off personalised ads in your LinkedIn account's ad settings.

Advertising and Measurement Cookies (Meta Pixel)

We use the Meta Pixel to measure the performance of Facebook and Instagram ad campaigns and to show follow-up ads on those platforms to people who have visited this site. Meta sets its own cookies for this; the main ones are _fbp (90 days), _fbc (90 days; only when you arrive by clicking a Meta ad) and fr (90 days, held on Meta's domain). These run on every visit, independently of the analytics choice on the banner. You can block them through your browser settings, and you can turn off personalised ads in your Facebook or Instagram ad preferences.

Functional Cookies

A minimal set of cookies may be set to support basic site functionality. These contain no personal data and are removed when you close your browser.

Third Party: Formspree

The contact form is powered by Formspree (formspree.io). When you submit the form, your browser communicates with Formspree servers, which may set their own cookies. See the Formspree Privacy Policy for details.